We step into PE-backed and growth-stage companies as fractional CRO, COO and Chief Growth Officers. We build what you need, develop the people around you and leave the organization stronger than we found it.
You get an experienced executive who has done this before, without the cost or risk of a full-time hire. We embed, we execute and we build something that lasts.
For companies where revenue is fragmented, the team lacks structure or the next growth phase demands a commercial architecture that does not yet exist. We build the GTM motion, the team cadence and the accountability culture from the ground up.
When the business has product and team but the growth engine is missing or stalled. We define the ICP, build the outbound motion, establish partnerships and create the operating cadence that moves revenue consistently.
For founders who need operational discipline to match their growth ambitions. We build the systems, the reporting structures and the execution habits that let the team scale without breaking.
McCulloch & Williams was founded to give growth-stage and PE-backed companies access to senior revenue leadership that transforms organizations, without the timeline or cost of a permanent hire.
Our principal, Adam Williams, has spent 15+ years in operating roles at companies ranging from high-growth startups to complex multi-acquisition enterprises. He has built commercial teams from scratch, rebuilt demoralized ones post-acquisition and protected large ARR bases through ownership transitions.
His background in teaching and coaching shapes how he works. He does not just solve the immediate problem. He builds the capability around him so the business keeps winning after he is gone.
High standards and genuine investment in people are not competing priorities. The companies that grow sustainably are the ones where accountability and trust reinforce each other.
We set clear expectations. We develop the leaders around us. And we build cultures where results are the natural output of how the team works.
Every engagement is built on proven, repeatable systems. These are the frameworks we bring to every client.
| Dimension | Strong (3) | Moderate (2) | Weak (1) |
|---|---|---|---|
| Problem Severity | Defined pain with measurable impact | Real but not urgent or quantified | Vague dissatisfaction, no consequence |
| Budget Signal | Budget confirmed or range acknowledged | Likely but not confirmed | No budget signal |
| Decision Authority | Economic buyer named and engaged | Champion identified, buyer not in conversation | No decision-maker after two conversations |
| Timeline Clarity | Timeline confirmed with hard driver | Rough timeline. No hard driver | No timeline. Exploring indefinitely |
| Multi-Thread | Two or more contacts across functions | One primary. Working to expand | Single contact. No access to others |
| Partner Alignment | Partner engaged and supportive | Partner aware. Not actively involved | No partner contact or unclear |
Every engagement is different. The standard stays the same.
If your growth is fragmented, a transition is underway or the next phase demands something your organization has not yet built, this is the conversation to start.
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